There are 33.4 million people living with AIDS worldwide. With no cure available, those infected live their everyday life on a rigorous schedule of pills and other treatments to help keep symptoms at bay and improve their quality of life.
Two leading pharmaceutical companies launched the initiative Positive Action (...Read More)
With a single snap of a smartphone, consumers have instantaneous access to your targeted message allowing you to be in the right place at the right time.
As reaching consumers continues to be an ongoing struggle, Quick (...Read More)
Triad Stage, now in its 11th season, is a professional, not-for-profit regional theatre founded to serve the communities of the Piedmont Triad in the heart of historic Greensboro. For nine years now, Mitre has served as a (...Read More)
Located in the heart of Greensboro lies a small school with a big history. Founded by Quakers in 1888, Guilford College became the fourth-oldest degree seeking institution in North Carolina. While remaining the only Quaker-founded institution in the (...Read More)
Whether you are a rodeo girl or a girl that just likes a fun night out on the town, every girl needs a good pair of jeans that gives that extra boost of confidence. Wrangler called on the Mitre Agency to “think well-defined back sides” and create the name (...Read More)
As designers today, we are tethered to our computers. We click, key commands, scan and distort but we rarely play. So, we took a break last Thursday to explore without deadlines or purpose – completely raw, random, lo-fi creativity. We gathered in the parking lot using the sun as our ink. What we made were (...Read More)
So what comes to your mind when you think about Friday - last day to cram in work you missed during the week, weekend plans? Are you secretly hoping that time speeds up so the minute and hour hand are placed strategically on that 5:00 mark? We have all been there.
Cat, one of our senior designers, has a new perspective on this final day of the week. On Friday, June 17, 2011 Cat delivered a beautiful baby boy.
Welcome Davis Colten Pipkin, the newest member of the Mitre team! Your days will soon be filled with storyboards, client (...Read More)
Mitre Agency, one of the Southeast’s leading brand design firms, has been selected by Kronotex USA to conceptualize and develop a new website for their Formica Flooring brand, a well-known laminate flooring company. The site is scheduled to launch at the end of summer with a new look and increased functionalities.
Formica Flooring (...Read More)
At Mitre we work hard every day for our clients and our constant creativity could not be sustained if it weren’t allowed to cut loose from time to time. So, to kick off the summer in the spirit of the south, our Greensboro, NC office recently took off our branding hats, put down our x-acto knives, put on our figurative party hats and headed outside for (...Read More)
Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others become the target of cynical bloggers. To gear your next rebrand for success, sidestep these all-too-common mistakes:
1. Clinging to history.
Rebranding well means staying relevant. Assumptions made when the brand was (...Read More)
The RiverRun International Film Festival is a non-profit cultural organization committed to foster a greater appreciation for cinema. This past year 60 feature films was shown bringing the grand total to 121 films. Over 14,000 witnessed these features, documentaries and shorts making this year the largest attended RiverRun in its 12-year (...Read More)
Wrangler has long been a brand name that represents “American freedom in the spirit of people who work hard, have fun and recognize courageous individuality.”
The depth of Wrangler and its jeans brands is immense and for many years Mitre has been working closely with those brands to solidify their place in their (...Read More)