LogoLounge is the leading source for logo inspiration and research. LogoLounge is also accredited as the world’s best selling series of logo design books. Their database showcases designs from some of the best agencies around the world. The books, which are published annually, feature marks that are judged on quality and keep up (...Read More)
The paradigm of the fundamental relationship between consumer and marketer is changing, influenced in no little part by social networks.
Louis Armstrong was certainly wealthy enough to live just about anywhere in the world. Yet in 1943, he and his wife, (...Read More)
A lot of people in business today are asking themselves: “Do I need to engage in this? Or is this a passing fad?” I say, Engage!
Social media is as old as the hills – people have been sharing advice and stories about their plans and experiences and helping each other make buying decisions for forever. (...Read More)
Each day brings a new cast of characters through the doors of Mitre. Not just the folks who work here, but clients, friends, neighbors, the UPS guy, or most often—the children of Mitre employees. Their ages range from 2 to 16 years old, but one thing is common– they all love to create things while they are here. We love having them visit and (...Read More)
The North Carolina School of the Arts was always renown among the arts community, but was not seen by some parents as a legitimate university offering a well-rounded education. This was partly because the campus also housed a high school and because the word “university” was not in the name.
After the school added (...Read More)
Panera Bread operates 1,300 bakery-cafes in 40 states in the U.S. and Canada. Every day, at every location, trained bakers craft and bake from scratch, using the best ingredients. And, they put that same attention to detail and passion for goodness into everything on their cafe menu.
As an agency partner, Mitre works closely with (...Read More)
Our research indicated that opera lovers’ attendance is based on their expectations about a show’s quality. And, like most brands, the Greensboro Opera had established production quality expectations with each postcard, brochure, web visit, program book and (...Read More)
B/E Aerospace, Inc. is the leading supplier of aircraft interior products and solutions for the commercial, business jet, and military aircraft markets. B/E Aerospace’s legacy began in the early 1980’s as Bach Engineering. In 1990, B/E Aerospace became a (...Read More)
Greensboro, NC, April 4, 2009 - Mitre Agency, one of the Southeast’s leading Brand Design firms, was awarded Best of Show at the 2009 Charlotte AIGA BOOM! Design Competition for it’s brand identity for Brew Nerds Coffee franchise. In addition, Mitre took home a total (...Read More)
Beginning in 2002, the Jordan Brand created a unique venue for the country’s premier high school basketball talent. Hosted by the world’s most famous arena, Madison Square Garden, the Jordan Brand Classic has become part of New York’s rich sports culture and basketball history.
In addition to other (...Read More)
Triad Stage began as the dream of creating a professional not-for-profit regional theatre to serve the communities of the Triad. Now in it’s 9th season, Triad Stage has become “One of the Best Regional Theatres in America”. Each year the theatre company produces half a dozen (...Read More)