Supporting Arts in the Triad


Have you seen any good films lately? The over 16,000 attendees of the 2012 RiverRun International Film Festival in April sure did! They also saw stellar design…

Mitre Agency, one of the Southeast’s leading Brand Design firms, has been committed to supporting the (...Read More)

Branding and Advertising: Which comes first?


Yes, we mean “and”, not versus, either/or, good/bad. When used correctly, brand design and advertising work together to build a brand’s reputation with consumer experiences that develop brand loyalty. Similar to the age-old question, which comes first, the chicken or the egg?

Design informs and establishes (...Read More)

Mitre Launches Formica’s New Site

Formica Flooring

Formica Flooring builds beautiful floors that stand the wear and tear of every day life. However, their website, the primary communication with the end-user, was not built to last. With changes in technology and changes in the brand message, the website needed to be revisited. Mitre was selected as (...Read More)

The Art of Bread

Panera Bread Artwork

Panera Bread Co., creator of the “fast casual” food industry, boasts the largest collection of bread-based artwork in the world. This artwork can be seen hanging throughout their 1400 bakery-cafe’s around the U.S. and (...Read More)

Zero to 60

Zero Cancer - Bus

As the agency of record for Zero-The Project to End Prostate Cancer, Mitre works on all aspects of the brand from digital to print to events. A recent example was an initiative to redesign the company’s fleet of mobile vehicles and create an improved event experience. Zero is the country’s leading (...Read More)

Positive Action


There are 33.4 million people living with AIDS worldwide.  With no cure available, those infected live their everyday life on a rigorous schedule of pills and other treatments to help keep symptoms at bay and improve their quality of life.

Two leading pharmaceutical companies launched the initiative Positive Action (...Read More)

Make QR codes work harder for your business


With a single snap of a smartphone, consumers have instantaneous access to your targeted message allowing you to be in the right place at the right time.

As reaching consumers continues to be an ongoing struggle, Quick (...Read More)

Mitre Takes Center Stage


Triad Stage, now in its 11th season, is a professional, not-for-profit regional theatre founded to serve the communities of the Piedmont Triad in the heart of historic Greensboro. For nine years now, Mitre has served as a (...Read More)

Oldest Coed Institution in the South Gets a Facelift


Located in the heart of Greensboro lies a small school with a big history. Founded by Quakers in 1888, Guilford College became the fourth-oldest degree seeking institution in North Carolina. While remaining the only Quaker-founded institution in the (...Read More)

Jeans With Confidence


Whether you are a rodeo girl or a girl that just likes a fun night out on the town, every girl needs a good pair of jeans that gives that extra boost of confidence. Wrangler called on the Mitre Agency to “think well-defined back sides” and create the name (...Read More)

Explore, Experiment & Play


As designers today, we are tethered to our computers. We click, key commands, scan and distort but we rarely play. So, we took a break last Thursday to explore without deadlines or purpose – completely raw, random, lo-fi creativity. We gathered in the parking lot using the sun as our ink. What we made were (...Read More)

Just Another Friday.

So what comes to your mind when you think about Friday - last day to cram in work you missed during the week, weekend plans? Are you secretly hoping that time speeds up so the minute and hour hand are placed strategically on that 5:00 mark? We have all been there.

Cat, one of our senior designers, has a new perspective on this final day of the week. On Friday, June 17, 2011 Cat delivered a beautiful baby boy.

Welcome Davis Colten Pipkin, the newest member of the Mitre team! Your days will soon be filled with storyboards, client (...Read More)