There are 33.4 million people living with AIDS worldwide. With no cure available, those infected live their everyday life on a rigorous schedule of pills and other treatments to help keep symptoms at bay and improve their quality of life.
Two leading pharmaceutical companies launched the initiative Positive Action (...Read More)
At Mitre we work hard every day for our clients and our constant creativity could not be sustained if it weren’t allowed to cut loose from time to time. So, to kick off the summer in the spirit of the south, our Greensboro, NC office recently took off our branding hats, put down our x-acto knives, put on our figurative party hats and headed outside for (...Read More)
Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others become the target of cynical bloggers. To gear your next rebrand for success, sidestep these all-too-common mistakes:
1. Clinging to history.
Rebranding well means staying relevant. Assumptions made when the brand was (...Read More)
The RiverRun International Film Festival is a non-profit cultural organization committed to foster a greater appreciation for cinema. This past year 60 feature films was shown bringing the grand total to 121 films. Over 14,000 witnessed these features, documentaries and shorts making this year the largest attended RiverRun in its 12-year (...Read More)
Wrangler has long been a brand name that represents “American freedom in the spirit of people who work hard, have fun and recognize courageous individuality.”
The depth of Wrangler and its jeans brands is immense and for many years Mitre has been working closely with those brands to solidify their place in their (...Read More)
Everyone loves a perfectly grilled Panini! What everyone doesn’t love is for that sandwich to take 30 minutes to prepare which is usually they case when you order it from your favorite bistro. So, when Panera Bread introduced a proprietary Panini grill into their bakery-cafes that could create the perfect Panini in less time it (...Read More)
For 19 straight years the Downtown Farmers Market has been providing the patrons of Winston Salem, North Carolina fresh farm grown produce, flowers, baked goods and more right where you’d expect it––in the middle of downtown. Between the months of May and September you can find the market in the middle of the city’s arts (...Read More)
The paradigm of the fundamental relationship between consumer and marketer is changing, influenced in no little part by social networks.
A lot of people in business today are asking themselves: “Do I need to engage in this? Or is this a passing fad?” I say, Engage!
Social media is as old as the hills – people have been sharing advice and stories about their plans and experiences and helping each other make buying decisions for forever. (...Read More)
Because of the wealth disparities, india is a country of walls (to keep undesirable people out of houses, business and other establishments) Many advertisers have taken advantage of this wall real estate in India by covering them with large graphics. Most of these wall utilize bold colors and large graphics so their message (...Read More)
India has the largest film industry in the world (based on ticket sales and films produced), and this fact is apparent in any city throughout the country. It is impossible to walk down a main street without seeing a large movie billboard or poster. The stars of the films are also the stars of the tv shows, videos, commercials and advertisements. (...Read More)
During My visit to Dhanbad India I visited Arena Animation, a local design school. I was pleasantly surprised to find any design school in the Bihar/Jharkhand, because in many of the other cities I visited in the district people were not familiar with Graphic Design at all. The most interesting design I saw during my (...Read More)