At Mitre we work hard every day for our clients and our constant creativity could not be sustained if it weren’t allowed to cut loose from time to time. So, to kick off the summer in the spirit of the south, our Greensboro, NC office recently took off our branding hats, put down our x-acto knives, put on our figurative party hats and headed outside for (...Read More)

Because of the wealth disparities, india is a country of walls (to keep undesirable people out of houses, business and other establishments) Many advertisers have taken advantage of this wall real estate in India by covering them with large graphics. Most of these wall utilize bold colors and large graphics so their message (...Read More)

India has the largest film industry in the world (based on ticket sales and films produced), and this fact is apparent in any city throughout the country. It is impossible to walk down a main street without seeing a large movie billboard or poster. The stars of the films are also the stars of the tv shows, videos, commercials and advertisements. (...Read More)

As marketers look for more ways to reduce costs, many believe that digital collateral can replace expensive printed brochures. For sure, the cool kids on the marketing block are emails, SEO, wikis, e-newsletters, blogs, etc. And their budget will continue growing this year. But before you through out the paper with the bathwater, consider (...Read More)