Yes, we mean “and”, not versus, either/or, good/bad. When used correctly, brand design and advertising work together to build a brand’s reputation with consumer experiences that develop brand loyalty. Similar to the age-old question, which comes first, the chicken or the egg?
Design informs and establishes (...Read More)
With a single snap of a smartphone, consumers have instantaneous access to your targeted message allowing you to be in the right place at the right time.
As reaching consumers continues to be an ongoing struggle, Quick (...Read More)
Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others become the target of cynical bloggers. To gear your next rebrand for success, sidestep these all-too-common mistakes:
1. Clinging to history.
Rebranding well means staying relevant. Assumptions made when the brand was (...Read More)
The paradigm of the fundamental relationship between consumer and marketer is changing, influenced in no little part by social networks.
A lot of people in business today are asking themselves: “Do I need to engage in this? Or is this a passing fad?” I say, Engage!
Social media is as old as the hills – people have been sharing advice and stories about their plans and experiences and helping each other make buying decisions for forever. (...Read More)
During My visit to Dhanbad India I visited Arena Animation, a local design school. I was pleasantly surprised to find any design school in the Bihar/Jharkhand, because in many of the other cities I visited in the district people were not familiar with Graphic Design at all. The most interesting design I saw during my (...Read More)
As marketers look for more ways to reduce costs, many believe that digital collateral can replace expensive printed brochures. For sure, the cool kids on the marketing block are emails, SEO, wikis, e-newsletters, blogs, etc. And their budget will continue growing this year. But before you through out the paper with the bathwater, consider (...Read More)
The Indian decorative aesthetic seems to spill over into all of aspects of their visual lives, even into arenas that westerns typically view as mundane (such as semi trucks) All through out the highways in India you will see semi trucks with unique customizations. The trucks reflect the values and ideas of the people (...Read More)
India is a very conservative country. Women are expected to dress modestly (i.e. walking down the streets of Ranchi wearing shorts and a tank top would elicit a similar response as me walking down the streets of Greensboro in a bikini) Despite this fact, the youth (especially young women) depicted in advertisements are (...Read More)
Most design firms aren’t likely to talk a client out of overhauling their visual identity. But we all have wondered if a client’s visual identity project is really necessary. To be sure, sometimes the new CEO or CMO simply wants to make a statement internally and externally. And sometimes the marketing team, including their design partners, simply grows (...Read More)
This year, I got some rare books as holiday gifts.
Lucky me, I now own a book of 40 photos of my aunt and uncle’s dogs. I also have a photo-chronicle of my brother-in-law’s bike trip across America. And although I have 50-some photos of my mother-in-law’s recent 80th birthday party taken with my own camera, my (...Read More)
Want to kill an art conversation? Talk free-throw percentage. Speaking of season tickets at a gallery opening? Use your inside voice. For too long, if you loved biennials, you didn’t mention box scores. Art (...Read More)