Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others become the target of cynical bloggers. To gear your next rebrand for success, sidestep these all-too-common mistakes:

1. Clinging to history.
Rebranding well means staying relevant. Assumptions made when the brand was (...Read More)

The RiverRun International Film Festival is a non-profit cultural organization committed to foster a greater appreciation for cinema. This past year 60 feature films was shown bringing the grand total to 121 films. Over 14,000 witnessed these features, documentaries and shorts making this year the largest attended RiverRun in its 12-year (...Read More)

Wrangler has long been a brand name that represents “American freedom in the spirit of people who work hard, have fun and recognize courageous individuality.”

The depth of Wrangler and its jeans brands is immense and for many years Mitre has been working closely with those brands to solidify their place in their (...Read More)

Everyone loves a perfectly grilled Panini!  What everyone doesn’t love is for that sandwich to take 30 minutes to prepare which is usually they case when you order it from your favorite bistro. So, when Panera Bread introduced a proprietary Panini grill into their bakery-cafes that could create the perfect Panini in less time it (...Read More)

For 19 straight years the Downtown Farmers Market has been providing the patrons of Winston Salem, North Carolina fresh farm grown produce, flowers, baked goods and more right where you’d expect it––in the middle of downtown. Between the months of May and September you can find the market in the middle of the city’s arts (...Read More)