Formica Flooring builds beautiful floors that stand the wear and tear of every day life. However, their website, the primary communication with the end-user, was not built to last. With changes in technology and changes in the brand message, the website needed to be revisited. Mitre was selected as Formica’s digital branding partner. The challenge was to create a new website from concept to launch that visually aligned with their brand, and technically accommodated their growth. The end result was a website creating a better user experience, viewable on mobile devises, introducing consumer tools like a flooring calculator, SEO optimized, and utilizing a user-friendly CMS.