As the agency of record for Zero-The Project to End Prostate Cancer, Mitre works on all aspects of the brand from digital to print to events. A recent example was an initiative to redesign the company’s fleet of mobile vehicles and create an improved event experience. Zero is the country’s leading prostate cancer non-profit organization which reaches millions of people by hosting run/walk events in 32 cities as well as many golf tournaments. The mobile marketing units are a vital part of their education efforts, traveling from event to event providing free prostrate screenings, increasing general awareness and raising funds for research.
Mitre’s goal was to create a more engaging, less clinical event experience– one that appealed to a male audience. Vehicle graphics became more dynamic while the space outside the deployed vehicles was more inviting with educational information easier to access.
Mitre applauds and supports Zero’s fight to end prostate cancer. This is a cancer that can be effectively treated if detected early. To see if there is a free screening event and/or a race near you visit greatprostatecancerchallenge.com or visit zerocancer.org.