Supporting Arts in the Triad
Have you seen any good films lately? The over 16,000 attendees of the 2012 RiverRun International Film Festival in April sure did! They also saw stellar design…
Mitre Agency, one of the Southeast’s leading Brand Design firms, has been committed to supporting the community and the arts in the Triad since our doors opened over a decade ago.
One of the most exciting endeavors to date has been as agency of record for the RiverRun International Film Festival. A regional event based in Winston-Salem, it is one of the premier film festivals in the southeastern United States. Their mission is to promote the importance of cinematic arts.
RiverRun selected Mitre as their Agency of Record to draw on our expansive branding and design experience to create a 2012 visual identity that is distinctly RiverRun, communicate diversity in programming and events, and was extendable across a multitude of mediums.
The visual theme this season was based on the idea of Mid-Century Mod. The designs communicated that like the pioneers of modernism, today’s independent film makers share an optimism and enthusiasm for new thinking – a desire to “re-examine every aspect of existence with the goal of finding that which was ‘holding back’ progress, and replacing it with new ways of reaching the same end”. This also created a nice platform to introduce science fiction film programming that was added this season.
The 2012 festival was a huge success with a 13% increase in tickets sold vs. 2011. This year showcased 142 Films from 25 different countries and drew in a variety of celebrities, such as, Paul Schneider, Ron Livingston, Will Patton, Hal Needham and Brady Corbet.
“Looking back on the past year, I don’t know what we would have done without Mitre. They helped us to further identify and refine our brand, launch an exciting new visual identity and implement a wide range of top-notch marketing and promotion activities for RiverRun. Their perspective and opinions have quickly become an integral part of all our efforts to position and grow the Festival in the years to come. They are passionate about the arts… committed to their community… and absolutely dedicated to their clients. Put simply, I cannot recommend the team at Mitre enough!”
Andrew Rodgers, Executive Director
RiverRun International Film Festival
