The North Carolina School of the Arts was always renown among the arts community, but was not seen by some parents as a legitimate university offering a well-rounded education. This was partly because the campus also housed a high school and because the word “university” was not in the name. 

After the school added (...Read More)

Panera Bread operates 1,300 bakery-cafes in 40 states in the U.S. and Canada. Every day, at every location, trained bakers craft and bake from scratch, using the best ingredients. And, they put that same attention to detail and passion for goodness into everything on their cafe menu.

As an agency partner, Mitre works closely with (...Read More)

Our research indicated that opera lovers’ attendance is based on their expectations about a show’s quality. And, like most brands, the Greensboro Opera had established production quality expectations with each postcard, brochure, web visit, program book and (...Read More)

B/E Aerospace, Inc. is the leading supplier of aircraft interior products and solutions for the commercial, business jet, and military aircraft markets. B/E Aerospace’s legacy began in the early 1980’s as Bach Engineering. In 1990, B/E Aerospace became a (...Read More)

Greensboro, NC, April 4, 2009 - Mitre Agency, one of the Southeast’s leading Brand Design firms, was awarded Best of Show at the 2009 Charlotte AIGA BOOM! Design Competition for it’s brand identity for Brew Nerds Coffee franchise. In addition, Mitre took home a total (...Read More)

Beginning in 2002, the Jordan Brand created a unique venue for the country’s premier high school basketball talent. Hosted by the world’s most famous arena, Madison Square Garden, the Jordan Brand Classic has become part of New York’s rich sports culture and basketball history. 

In addition to other (...Read More)

Triad Stage began as the dream of creating a professional not-for-profit regional theatre to serve the communities of the Triad. Now in it’s 9th season, Triad Stage has become “One of the Best Regional Theatres in America”. Each year the theatre company produces half a dozen (...Read More)

Chris Duhon, point guard for the New York Knicks, presided over the NASDAQ Closing Bell March 5th to raise awareness for Chris Duhon’s Stand Tall Foundation, a charitable organization committed to building up children who are the foundation of our communities.

The Stand Tall Foundation was (...Read More)

Because of the wealth disparities, india is a country of walls (to keep undesirable people out of houses, business and other establishments) Many advertisers have taken advantage of this wall real estate in India by covering them with large graphics. Most of these wall utilize bold colors and large graphics so their message (...Read More)

India has the largest film industry in the world (based on ticket sales and films produced), and this fact is apparent in any city throughout the country. It is impossible to walk down a main street without seeing a large movie billboard or poster. The stars of the films are also the stars of the tv shows, videos, commercials and advertisements. (...Read More)

During My visit to Dhanbad India I visited Arena Animation, a local design school. I was pleasantly surprised to find any design school in the Bihar/Jharkhand, because in many of the other cities I visited in the district people were not familiar with Graphic Design at all. The most interesting design I saw during my (...Read More)

As marketers look for more ways to reduce costs, many believe that digital collateral can replace expensive printed brochures. For sure, the cool kids on the marketing block are emails, SEO, wikis, e-newsletters, blogs, etc. And their budget will continue growing this year. But before you through out the paper with the bathwater, consider (...Read More)